• Tourism 2025 in Action
    • Tourism 2025 - Two Years On
    • Blog - Tourism 2025 in action
    • TIA Local Government Manifesto 2016
    • People & Skills 2025
    • Frequently Asked Questions
  • Tracking Progress
    • Tourism expenditure growth
    • State of the Tourism Industry 2017
    • Timeline
    • 2016 Scorecard
  • Tourism 2025 Archive
    • Tourism 2025 Summary (2014)
    • Introduction to the Tourism 2025 strategic themes
    • Theme: Productivity for profit (2014)
    • Theme: Visitor experience (2014)
    • Theme: Grow sustainable air connectivity (2014)
    • Theme: Prioritise insight to drive and track progress (2014)
    • Theme: Target for value (2014)
    • New Zealand tourism within the global environment (2014)
    • Domestic tourism – the backbone of the industry (2014)
    • Local government & the visitor industry
    • Background
  • News
    • Media Releases
    • Contacts
    • State of the Tourism Industry 2017
  • Tourism 2025 in Action
    • Tourism 2025 - Two Years On
    • Blog - Tourism 2025 in action
    • TIA Local Government Manifesto 2016
    • People & Skills 2025
    • Frequently Asked Questions
  • Tracking Progress
    • Tourism expenditure growth
    • State of the Tourism Industry 2017
    • Timeline
    • 2016 Scorecard
  • Tourism 2025 Archive
    • Tourism 2025 Summary (2014)
    • Introduction to the Tourism 2025 strategic themes
    • Theme: Productivity for profit (2014)
    • Theme: Visitor experience (2014)
    • Theme: Grow sustainable air connectivity (2014)
    • Theme: Prioritise insight to drive and track progress (2014)
    • Theme: Target for value (2014)
    • New Zealand tourism within the global environment (2014)
    • Domestic tourism – the backbone of the industry (2014)
    • Local government & the visitor industry
    • Background
  • News
    • Media Releases
    • Contacts
    • State of the Tourism Industry 2017

Tourism 2025 NZ

Background

Background to the development of Tourism 2025, Growing Value Together.

Contributors

The Tourism 2025 project team was made up of representatives from TIA and a range of private and public sector industry partners. The team worked on developing Tourism 2025 for much of 2013 and early 2014.

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Insight & Intelligence Library

The following material was used to inform the Tourism 2025 project team in the development of the themes for the Tourism 2025 framework, released in March 2014. 

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Launch of Tourism 2025

Release of Tourism 2025

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Record of Stakeholder Engagement

Tourism 2025- Growing Value Together/Whakatipu Uara Ngatahi originated out of the 2012 TIA Summit on 2 October 2012.

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Tourism Industry Association New Zealand

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